Pro Gold Lubricants and Michelle Theriault Announce Relationship with Activ8 Communications

MOORESVILLE, N.C. (June 30, 2010) -Pro Gold Lubricants recently signed with Activ8 Communications to handle their motorsports public relations, branding, social media, and sponsorship campaign. Michelle Theriault, Pro Gold Lubricants' brand ambassador, will also call on Activ8 Communications to build her brand in conjunction with Pro Gold Lubricants initiatives.

Pro Gold Lubricants manufactures automotive, bicycle, industrial, and motorcycle lubricants. The company's state-of-the-art "metal friction reducing" technology provides unsurpassed metal-to-metal friction reduction without the use of solids like Teflon, moly or graphite.

NASCAR driver Michelle Theriault is one of the brightest young stars in the sport. In addition to three Atlanta Motor Speedway Thunder Racing Legends championships, Theriault has starts in the ARCA Series, USAR Pro Cup Series and the NASCAR Camping World Truck Series, among others.

Activ8 Communications, based in Mooresville, N.C., is a full-service public relations and branding firm founded by veteran NASCAR Sprint Cup Series spotter Mike Calinoff. Pro Gold Lubricants' decision to sign on with the organization was based on Activ8's specialization in motorsports, and the ability to manage the team's PR and branding. Increasing fan interaction through digital media and social networking is also a main goal for the partnership.

"I am excited to work with Activ8 Communications," said Van Pounds, president and owner of Pro Gold Lubricants. "I came to Activ8 because of their good reputation in the industry, and their enthusiasm for bring products to the market."

Activ8 owner Mike Calinoff is looking forward to the firm's partnership with Pro Gold Lubricants and Michelle Theriault.

"I'm thrilled to have Pro Gold Lubricants on board at Activ8," said Calinoff. "Their sponsorship program will provide a unique arena for our company to branch out into other areas of the motorsports industry. Adding Michelle to our client list is also a great benefit. She is very marketable, and we are excited to help her take her racing endeavors to the next level."

Announcements about Pro Gold Lubricants and Michelle Theriault's plans for 2010 are forthcoming.